Some 3.2 millions years ago, a curious ape called Lucy started walking upright. By walking on two feet, Lucy had her hands free to create stuff. Like a stick for fishing. Or stones to make fire. Creativity that actually gets things done in real life.

That's what we call Realityproof Creativity: ideas that give you and edge and set things in motion. We believe that is as vital today as it was 3.2million year ago.