Creative
Agency

Don't wait until the end of the world

Assuralia

Starting to save for your pension when you're young allows you to save more money and requires lower contributions. These advantages can significantly improve your financial security in retirement. But how do you convince young professionals to think about their pensions when it's so far far away?

insuranceBrand ActivationAwarenessCampaign Strategy

The Realityproof idea

To reach this younger audience Lucy decided to break with the traditional banking communications codes and unleash a hord of zombies in an online video with one clear message: The end of the world is not happening anytime soon, so think about your pension today.

Film
“

It is our task and our priority to gain the confidence of young people regarding pensions.

”
Hein Lannoy, CEO Assuralia

The results

+240% increase of visits on mypension.be

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