The Realityproof idea
To reach this younger audience Lucy decided to break with the traditional banking communications codes and unleash a hord of zombies in an online video with one clear message: The end of the world is not happening anytime soon, so think about your pension today.
Hein Lannoy, CEO Assuralia
'It is our task and our priority to gain the confidence of young people regarding pensions.'
The results
+240% increase of visits on mypension.be
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