Creative Agency

Everybody loves change

èggo
In an industry steeped in tradition and timeless design, éggo boldly rewriting the rules. No longer just a maker of kitchens, the brand is now a curator of living spaces that reflect identity, creativity, and conscious living. This case explores how èggo embraced change. Not as a risk, but as a strategic opportunity to reconnect with its audience, redefine its voice, and stay ahead in a rapidly transforming market.
Communication

The insight

Change is a paradox. Both terrifying and exhilarating at the same time. It pushes us out of our comfort zones. Yet, within that uncertainty lies the thrill of possibility, the promise of growth, and the excitement of new beginnings. Whether it's a career shift, a life transition, or... a new kitchen.

The Realityproof Idea

It's exactly that tension we used for èggo's new creative platform. We zoom in on different protagonists, each with their own reason to hate change. There's a grandpa who hates scanning QR codes, a T-Rex who hates eating veggies, and a cat who hates... well, basically everything. Except, perhaps, the positive change a well-thought-out kitchen brings to daily life.

Video

Papi

T-rex

Kat

“

With humor and a human touch, we stay close to our brand values of fun, authenticity and boldness.

”
Marion De Decker, Marketing Director bij èggo.
Radio

Chat

Opa

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