To give the dozed-off sleep category a wake-up call, Lucy came up with a new brand platform for Beter Bed. Each time we are introduced to bad-tempered people who 'urgently need to go to Beter Bed', in radio and video campaigns. And who knows what's coming next?!

The entire sleep category is being dominated by rather boring and technical communication. That’s why Beter Bed strikes the right chord with its eye-catching creative platform and dry tone of voice. ‘Cause, after all, we'd rather not have it too boring in the bedroom, so...

Radio