The Challenge

The entire sleep category is being dominated by rather boring and technical communication. Time to give the dozed-off sleep category a wake-up call with a new brand platform for Beter Bed.

Beter BedCommunication

Realityproof Idea

Each time we are introduced to bad-tempered people who 'urgently need to go to Beter Bed', in radio, video and social campaigns.

Radio

Brood

Koffie

Kantoor

Was it effective?

Brand awareness for Better Bed in Flanders increased with +24% resulting in increased traffic and sales in the Better Bed stores. Proving that nothing sells beds and mattresses like grumpy people.