Realityproof Idea

Each time we are introduced to bad-tempered people who 'urgently need to go to Beter Bed', in radio, video and social campaigns.

Beter BedCommunication

Shrink

A bad day in court

Brood

Koffie

Kantoor

Was it effective?

Brand awareness for Better Bed in Flanders increased with +24% resulting in increased traffic and sales in the Better Bed stores. Proving that nothing sells beds and mattresses like grumpy people.