Confusing toys for Ketnet
We developed an image campaign for Ketnet Junior. Its objective is to convince parents that the programmes on the children's channel are thoroughly selected and tested against various developmental domains that are important for every child. The message is that the programmes on Ketnet stimulate children's imagination, which in turn stimulates young children's creativity, empathy and social understanding.
Everything is demonstrated through testimonials from toys. Indeed, they are the first to experience the effects of children's imagination…
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