Insight
The magic of a concert isn't in the backstage chaos. It's in your seamless experience from door to encore. And now, there's an app for that.
Idea
A lot happens behind the scenes of a concert venue. From diva meltdowns to scandalous hookups. But none of that matters when you’re trying to find your seat. Our new campaign for Be•at plays with the curiosity of backstage gossip, teasing you with redacted names and bleeped-out stories, while reminding you that the only info you really need is practical. And you’ll find all of that, clearly and uncensored, in the new mobile app.
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