Raise awareness among the TikTok-using, mobile-first generation about the dangers of smartphone usage while driving.


Realityproof Idea

We created Sludge Content in collaboration with popular influencers and streamers who resonate with young drivers.


The Sludge Content campaign demonstrated the effectiveness of leveraging popular social media platforms and trends to engage the TikTok generation in important issues. By utilizing the very technology that poses risks when misused, the campaign was able to educate and influence young drivers towards safer driving practices, showcasing the positive potential of social media influence.