The Challenge

Raising awareness about work-life balance among entrepreneurs presents several challenges due to the unique circumstances and mindset common among those who start and run their own businesses.


Realityproof Idea

Challenge the pervasive hustle-culture in the entrepreneurial world that glorifies long hours and sacrificing personal life for the sake of business success.

The Result

  • 3.4M impressions
  • +200K entrepreneurs reached
  • all mugs sold out in no time