The Challenge
The city of Antwerp wants an awareness campaign focusing on the efforts they are making to keep Antwerp clean. Showing respect for sanitation workers is important because they provide essential services that protect public health, safeguard the environment, and contribute to the well-being of our communities. Acknowledging their hard work and showing appreciation for their work is a fundamental aspect of building a respectful and compassionate city.
Realityproof Idea
The campaign launches with a striking music video in which the men and women of the cleaning service call for keeping the city clean and respecting their work.
Results
The number of reports of dumping in the historic center of Antwerp has decreased by 31%.
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