Mol & Haas
Fluvius is strengthening the electricity grids in Flanders to make them more sustainable and future-proof. Yet, a third of the Flemish population remains insufficiently aware of the company and its daily activities.
Realityproof Idea
To bridge this gap, Fluvius and Lucy developed a long-term strategy to make the invisible visible. To create a genuine bond of trust and avoid a cold, institutional tone, we needed to bring the story down to earth—literally.
Enter Mol & Haas (Mole & Hare). This new brand platform introduces two animated characters who explore the grid with curiosity and humor. While Mole digs deep into the works, Hare looks ahead to the future. Together, they translate complex topics—like digital meters and grid reinforcement—into clear, empathetic stories that resonate with every resident.
Digitale meter
Electriciteitsnet
Fluvius maakt het onzichtbare zichtbaar
Fluvius versterkt en digitaliseert de elektriciteitsnetten in Vlaanderen om ze duurzamer en toekomstbestendig te maken. Toch kent een derde van de Vlamingen het bedrijf en zijn dagelijkse...