Creative
Agency

Don’t keep all your savings with one bank.

NIBC

In Belgium, most people stick with their bank out of pure habit. They rarely question whether their money could be working harder somewhere else. But in reality, there are very few reasons, if any, to keep all your savings with just one bank.

financeCampaign StrategyIntegrated Communication Campaigns

Idea

Through a mix of video and radio, we tell the exaggerated story of someone who will diversify or switch banks because “my banker once saved me from 3 grizzly bears.” It’s deliberately over the top, sarcastic, and funny. Showing that unless your banker really did save your life, there’s no real reason not to explore smarter savings options.

By leaning into this irony, the campaign cuts through the financial category’s usual seriousness. It challenges Belgians to rethink their loyalty and consider NIBC as the smart, no-nonsense choice for online savings.

videovideo

De beer

L'ours

radioradio

Nier

Vliegtuig

Beer

Rein

Ours

Avion

in the newsinthenews
media marketing

Lucy heerlijk absurd voor NIBC

In 2025 wil NIBC een nieuwe stap zetten door zich te profileren als meer dan alleen een spaarbank met aantrekkelijke intresten. Lucy kreeg de opdracht om dit voornemen in de praktijk om te zetten en te vertalen naar een rijker, sterker onderscheidend en duurzamer merkimago – dat vooral minder afhankelijk is van het ene argument: de rente.

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