DELA and Lucy transform foresight into an act of love
Known for its funeral insurance and services, DELA is choosing today to go beyond its products to show what it can truly bring to people. The brand reaffirms its deeply human approach, taking a positive and liberated view of the end of life, and inviting everyone to navigate loss with more serenity, kindness, and connection.
“Thinking today about the day you will no longer be here not only brings you peace of mind, but also protects your loved ones. You spare them from burdensome procedures and make goodbyes more meaningful and personal. Planning ahead is not a mere formality, but a pure testament of love for your loved ones.” – Britta Gyles, Marketing Manager at DELA“We wanted to reconcile people with a subject that is often taboo. To show that talking about death is actually talking about life, about memories, about the love we leave behind.”– Laurent Dochy, Creative Director at Lucy
The campaign is being rolled out across a media mix combining online video (broadcast on social networks and VOD platforms), as well as a radio campaign and point-of-sale materials.
Video
DELA - Penser à demain - Peindre
Radio
Credits
Brand: DELA Contact: Britta Gyles, Tim Costermans-De Laet
Creative agency: Lucy Creative director: Laurent Dochy Concept: Iwein Vandevyver & Jan Nagels Copywriter (FR): Benoît Menetret Copywriter (NL): Iwein Vandevyver Art Director: Iwein Vandevyver Account director: Valentine Reuse creative director: Laurent Dochy Strategic director: Mélanie Dalla-Riva Strategic planner: William de Woot Video production:Red Dust Executive Producer: Sander Claessens Line Producer: Nelson Cauwenberghs Productieassistent: Sander Isenborgs Regisseur: Wilson Verstreken DOP: Frank Dewaele 1AC: Joel Bervoets Gaffer: Mattijn Nackaerts Electro: Viktor Vaneygen Art Director: Dieter Blonde Setdresser: Timothy Seger Stylist: Lisa Sergeant MUA: Elisa Uterzi Photography: Titus Simoens Casting: Castingteam
Post production: Edit: Sliced collective Editor: Helena Overlaet Michiels Grading: Garygrade
Audio production: COBRA Radio Brewery Audio producer: Christophe Cossement