, former CEO of Thomas Cook Belgium and Sunweb Group and current CEO of Neckermann: "The Corona crisis completely reshaped the hospitality landscape. Neckermann wants to reactivate the brand and position itself even more on its underlying 'value for money' proposition. By working with Lucy's experienced brand builders, we accelerate our growth considerably. At Lucy, they understood from day one where Neckermann wanted to go." 

, Managing Director of Lucy: "Neckermann is a special brand within the tourism sector. Although it is in the start-up phase again, it does have an strong acquired brand equity. So we are going to bring the brand back from never gone. To do this, we are working with AntsConnect, which has already achieved excellent results for Neckermann in the past year in terms of digital marketing. We are happy to elevate this with fine brand campaigns."

Lucy makes vacation plans with Neckermann