Premiering: Lucy's new branding for Youth Film Festival Antwerp
Mascotte
After visiting the Youth Film Festival, each child takes home his or her own "filled backpack" full of experiences and ideas. The lead role is therefore reserved for a mascot who carries stories with him or her.
With this in mind, Lucy created the completely new visual identity and, at the same time, the campaign image for the 36th edition. The walking mascot will return every year.
interactive installation at the festival“This festival is about much more than just film. You're also going to be able to discover games, interactive installations, workshops,.... We chose to play with this diversity and translated it into a universe of emojis in a purified illustration style. Great for little ones, but still in the lifeworld of young people. We have more than 2,000 icons to choose from, so we can vary endlessly and tell new stories every time, without losing recognition," says Jan Sidgwick, Design Director at Lucy.
Website
Credits
Brand: Jeugdfilmfestival, Antwerpen Contact: Iris Verhoeven, Jeroen Collier, Marleen Brock, Alice Goezo, Laure De Bruyn
Design Director: Jan Sidgwick Account Manager: Anouk Vanderwallen Account director: Thomas Vuerinckx Strategy: Eline Goethals