The Challenge
The entire sleep category is being dominated by rather boring and technical communication. Time to give the dozed-off sleep category a wake-up call with a new brand platform for Beter Bed.
Beter BedCommunication
Realityproof Idea
Each time we are introduced to bad-tempered people who 'urgently need to go to Beter Bed', in radio, video and social campaigns.
Radio
Brood
Koffie
Kantoor
The result
Brand awareness for Better Bed increased with +24% resulting in increased traffic and sales in the Better Bed stores.
Next
helping men getting out of their head →